Website Maintenance

You have now established a professional website design and you want to maintain it and improve it, what do you do? Website maintenance and upkeep are essential aspects to effective web solutions.

Benefits to website maintenance? It is simple:
- Provide your website visitors with updated information on products and services, specials, hours of operations and other key information about your business
- Sync up your offline marketing programs and offers with your online presence
- Provide a reason for clients and site visitors to browse you site again

How do I maintain my website? Various factors come into play:
- Do it in-house: some of our clients have in-house technical personnel responsible for maintenance and upkeep
- Out-source: other clients prefer working with a professional website design services company providing programming and content updates
- Hybrid: if a client does not have the technical know-how but they prefer updating website content in-house, WSI NetSense has user-friendly, easy to use content management solutions. In this model. No programming skills is required to manage your website content.
- For eCommerce website design and complex database driven websites, a custom maintenance and business support arrangement can be made.

When thinking of outsourcing your website maintenance or eCommerce website design, WSI NetSense provides the following services:
On-going support & maintenance
- Maintain a healthy site with fresh content and working links
- New product additions and existing products updates
- Image updates
- Update promotions, specials and other offers
- Multimedia (audio/video) management
- Data import and export
- Functional enhancements
- Design upgrades
- Copy writing
- Page additions an deletions, and navigational improvements
- eCommerce website configuration, setup and upkeep

Business Operations/Vendor integration
- Facilitating and coordinating site activities with online payment gateway vendor
- Facilitating and coordinating site activities with fulfillment centers

Web Analytics
- Site monitoring
We will validate all of your site's pages for accessibility. We will investigate the cause of any errors found and attempt to correct those over which we have control. Please be aware that we do not control availability of the Internet itself nor of the ISPs serving your individual customers.

- Traffic Reporting & Analysis
We compare month over month results to determine the direction of change. This helps to understand if a trend is improving or degrading. We perform an interpretation of your current and historical traffic results on a regularly scheduled basis. We also provide an analysis of the results saving you the time of determining what the changes mean to your business.

Business and Return on Investment (ROI) Analysis
- Internet Marketing Analysis
- Identification of user usage patterns
- Characterization of entrance and exit to the site
- Popularity of pages and user session
- Traffic-to-leads, and leads-to-customer analysis
- Define marketing campaign metrics, measurement, tracking and analysis
- Corrective actions will be identified and implemented and monitored for effectiveness